About Heroes and Cheesecake.

According to the dictionary a hero is a person who is admired or idealized for courage, outstanding achievement or nobel qualities. To my mind come, firemen, soldiers, Batman, martyrs, Ghandi.

I don’t entirely agree with that definition. I mean, I recognize those are heroes, but feel that many others are excluded, I call them “everyday heroes”. Semantics and editorial dictatorship is one of the perks of owning a blog.

These everyday heroes will never have streets named after them, nor statues. Legends won’t surround them. They probably don’t recognize themselves as heroic either. But for me they are. Neither perfect, nor saints. I haven’t romanticized their existences ( I do that sometimes) they are flesh and bone, but in my dictionary they do hazardous and extraordinary things every day; they follow their dreams. Even if those dreams sound wild or absurd to others. Most of the time they triumph – even though that isn’t a requirement to be considered heroic by me– they go the extra mile and sacrifice, but mostly they perform ordinary activities with extraordinary love, as Mother Theresa said.

Foolish dreams deserve so much respect.  “I dream about been a professional diver” “Ice Cream Salesman” “Ride my bike around the world” “Give a rock concert”. People apologyze about having them, breaks my heart. Even I have apologyzed about mine. So many unnecessary explanations…

When your dream is becoming famous or a millionaire everybody agrees. But saying out loud: “I want to be a Yoga Teacher; ride a hot air balloon around the world, bake the BEST cheesecake ever” takes a lot of courage. Sometimes the wildest dream is just to look yourself in the mirror with acceptance and compassion.

Joseph Higgs  is one of this dreamers.  After graduating in USA he went back to Providenciales and announced his family he wanted to bake the best cheesecake of the world… Not exactly, but almost.  He came back to the island and got a job at the Power Plant, but started dedicating his free time to his passion: baking.

He tells me how much he wanted to try and bake a good cheesecake. After doing lots of research he baked his first one around one year and a half ago, the reaction of families and friends was extraordinary. “My family would go straight to my fridge to try new cheesecake flavors after that.” It was them who convinced him to offer the cheesecakes for sale for Valentines day (2015). The orders never stopped.

When I ask him to give advice to other dreamers he says: “HARD WORK, be willing to sacrifice a lot” In his case the sacrifice has involved time and money, but he doesn’t want to stop until his dessert are famous worldwide.  He continues with advice: “Keep setting goals even after accomplishing one.
There will be many people who will not understand what it is that you’re trying to accomplish, but that’s okay, what’s in your heart and mind to do, can’t be hindered by anything.”

Among the succes he has had this past year are many things like being  featured on Turks and Caicos Mag and offered to sell his cheesecakes on the biggest supermarket chain on the island. But certainly the most important is being a wonderful example for his two years old son Nathan– he is the reason behind the name of the bakery-.

If you go to Turks and Caicos please try  Nathan’s Cheesecakes at any of the following locations: KayJos Restaurant, The Caravel Restaurant- Grace Bay, Danny Buoys- Grace Bay, Chopsticks- Grace Bay, Tongue & Groove Cafe’ (located at the do it center) Leeward Highway. In the meanwhile enjoy his pictures at @nathanscheesecakes


  1. Chrystal
    11 February, 2016 / 11:51 pm

    Blessings to Nathan’s Cheesecakes. They are definitely the best I have ever tasted and I wish nothing but the best for Mr. Higgs!!!

  2. Tarina
    12 February, 2016 / 5:52 am

    Nathan’s Cheescake is certainly the best cheesecake I’ve ever tasted. Presentation is key and I must admit, every cake is breathtakingly gorgeous. Job well done, Sir. May your territories be enlarged. 2016 is yours!

  3. Joseph & Karen Higgs(Parents)
    12 February, 2016 / 6:43 am

    Joey we are so proud of you, we salute the strive in your pursuit towards your goal. With the creative mind, dedication and passion that you have to be the best, with the widest selection of flavors and taste that drives us to eat more than one slice, Joey your Mom & Dad got you covered.
    You’re the Best! Watch out world here comes Nathan’s Cheesecake Turks and Caicos.

  4. Joanna
    12 February, 2016 / 7:53 am

    This guy does work really hard and inputs a lot of effort into his cheesecakes, he stays up until midnight as I have living proof of this. Keep up the good work

  5. Simeon Richardson
    12 February, 2016 / 9:54 am

    Nathan’s cheesecake is just simply the best, love it.

  6. Regdrika
    16 February, 2016 / 12:41 pm

    Best cheesecake I have ever tasted. In every cheesecake made, you can see he always puts his all into. He is a very hard-working and consist individual that is thriving to be the best at what he does and he surely is doing it. Joey I am very proud of you.. The sky may be the limit but there are footprints on the moon, so aim as high as you can and I promise you that you will soon see the greater picture of your hard labor!!!

    It is already revealing in places I knew you never imagine!!!

    NATHAN’S CHEESECAKE… Definitely #1!!!

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